HEIDI SMITH WRITING Blog

Sometimes I Write About Writing

Liven up Blogs with an Inspired Question

“When you’re bored, you’re boring.” Remember that expression? It’s long been employed by parents, most often during camping trips on which all electronic devices have been banned. Mom: “There’s plenty to do around here. You could whittle a stick.” Son: “What?” Mom:...

Using Stories to Reflect Client Archetypes

Something to consider: have you ever joined a gym? If so, you - like 55 million Americans and 131.7 million people worldwide - undoubtedly had your reasons. Don’t worry, we won’t ask, but in part that’s because we don’t need to.  As much as your motivations are...

Beyond Testimonials: The Power of Client Stories

“Work hard in silence. Let your success be your noise.” This popular quote, misattributed to various sources, may be sage advice for some industries. Small business, however, is not one of them. Silence - on social media, review platforms like Yelp, or your company’s...

Turning Misconceptions Into Blog Posts

In its previous incarnation, my writing business was known as Classy Copy. This frequently presented problems, especially on the phone. “Did you say, ‘Classy Coffee?’” “No, ‘Copy.’” “Oh.” Pause. “So you make copies?” It turned out that aside from people in marketing...

Top 5 Reasons to Engage in Content Marketing

By now you’ve probably heard of content marketing. It’s everywhere on the web, in your inbox, and on social media. There’s a reason for that: done well, it works. The time you used to spend chasing new clients can now be used to work on your business. Consistently...

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Liven up Blogs with an Inspired Question

“When you’re bored, you’re boring.” Remember that expression? It’s long been employed by parents, most often during camping trips on which all electronic devices have been banned. Mom: “There’s plenty to do around here. You could whittle a stick.” Son: “What?” Mom:...

Using Stories to Reflect Client Archetypes

Something to consider: have you ever joined a gym? If so, you - like 55 million Americans and 131.7 million people worldwide - undoubtedly had your reasons. Don’t worry, we won’t ask, but in part that’s because we don’t need to.  As much as your motivations are...

How to Write Leads that Work (and Why Our Brains Like Them)

You’ve heard the expression, “If it bleeds, it leads.” Or perhaps you’ve come across that interesting statistic regarding how much time the average reader spends on an online article: 15 seconds. It’s true that in any form of storytelling, you need to grab and keep...

Beyond Testimonials: The Power of Client Stories

“Work hard in silence. Let your success be your noise.” This popular quote, misattributed to various sources, may be sage advice for some industries. Small business, however, is not one of them. Silence - on social media, review platforms like Yelp, or your company’s...

Turning Misconceptions Into Blog Posts

In its previous incarnation, my writing business was known as Classy Copy. This frequently presented problems, especially on the phone. “Did you say, ‘Classy Coffee?’” “No, ‘Copy.’” “Oh.” Pause. “So you make copies?” It turned out that aside from people in marketing...

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