by Heidi Smith | Jan 26, 2019 | Uncategorized
In its previous incarnation, my writing business was known as Classy Copy. This frequently presented problems, especially on the phone. “Did you say, ‘Classy Coffee?’” “No, ‘Copy.’” “Oh.” Pause. “So you make copies?” It turned out that aside from people in marketing...
by Heidi Smith | Jan 3, 2019 | Uncategorized
By now you’ve probably heard of content marketing. It’s everywhere on the web, in your inbox, and on social media. There’s a reason for that: done well, it works. The time you used to spend chasing new clients can now be used to work on your business. Consistently...
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