Liven up Blogs with an Inspired Question

Liven up Blogs with an Inspired Question

“When you’re bored, you’re boring.” Remember that expression? It’s long been employed by parents, most often during camping trips on which all electronic devices have been banned. Mom: “There’s plenty to do around here. You could whittle a stick.” Son: “What?” Mom:...
Using Stories to Reflect Client Archetypes

Using Stories to Reflect Client Archetypes

Something to consider: have you ever joined a gym? If so, you – like 55 million Americans and 131.7 million people worldwide – undoubtedly had your reasons. Don’t worry, we won’t ask, but in part that’s because we don’t need to.  As much as your...
Turning Misconceptions Into Blog Posts

Turning Misconceptions Into Blog Posts

In its previous incarnation, my writing business was known as Classy Copy. This frequently presented problems, especially on the phone. “Did you say, ‘Classy Coffee?’” “No, ‘Copy.’” “Oh.” Pause. “So you make copies?” It turned out that aside from people in marketing...