Welcome to SunHeart!

I’m Heidi Smith, owner, founder and Chief Storyteller. What gets me out of bed in the morning is simple: opportunities to work with people and organizations that are changing the world, reproachful looks from my dogs, and the promise, however faint, of coffee. As a writer, I see my role as opening doors for those who are helping us all to evolve, whether through an innovative product or system or a new approach to a societal challenge.

About ME

My Superpowers

include the ability to get a story out of just about anybody, an analytical mind that can break down formidable blocks of information into digestible chunks (a leftover from my teaching days) and a knack for storytelling, regardless of the industry I’m writing about. Accounting, anyone? I didn’t think so. (But if you’re an accountant, I will make your story compelling, I promise!)

A few memorable moments along the way include an article that was shared over 600 times on social media and boosted business by 30% for the story’s subject, the first time my story made the cover of a regional magazine, and the opportunity to interview my personal humor writing hero Dave Barry. Yes, he is as funny in conversation as he is in print.

Prior to becoming a writer full-time I  taught high school and community college Language Arts and History, coached a high school soccer team, led backcountry trail crews,  facilitated ropes courses, counseled high-risk teenagers,  served banquets , wrote a humor column and worked as a camp counselor.  This eclectic background, combined with an innate curiosity, has allowed me to relate to the diverse cross-section of people I meet on a daily basis. It’s never dull! 

If you’re up to something great and want help getting your story told, I’d love to talk with you – just as soon as I’ve had a cup of coffee and finished walking my dogs.


Articles & Blog Posts




Press Releases


Web Content




Sales Letters

Get In Touch

Let's Work Together!


(360) 464 - 8706

What the World Needs Now: Stories of Change Agents

Tears for Fears notwithstanding, not Everybody Wants to Rule the World.  Some would consider life complete if they could finally convince their brother-in-law to stop talking about CrossFit. Others just want to binge-watch The Marvelous Mrs. Maisel with a bottle of...

Liven up Blogs with an Inspired Question

“When you’re bored, you’re boring.” Remember that expression? It’s long been employed by parents, most often during camping trips on which all electronic devices have been banned. Mom: “There’s plenty to do around here. You could whittle a stick.” Son: “What?” Mom:...

Using Stories to Reflect Client Archetypes

Something to consider: have you ever joined a gym? If so, you - like 55 million Americans and 131.7 million people worldwide - undoubtedly had your reasons. Don’t worry, we won’t ask, but in part that’s because we don’t need to.  As much as your motivations are...

How to Write Leads that Work (and Why Our Brains Like Them)

You’ve heard the expression, “If it bleeds, it leads.” Or perhaps you’ve come across that interesting statistic regarding how much time the average reader spends on an online article: 15 seconds. It’s true that in any form of storytelling, you need to grab and keep...

Beyond Testimonials: The Power of Client Stories

“Work hard in silence. Let your success be your noise.” This popular quote, misattributed to various sources, may be sage advice for some industries. Small business, however, is not one of them. Silence - on social media, review platforms like Yelp, or your company’s...

1 + 2 =